Throughout the semester, our class would do daily practices. This was a ten-minute sketch practice where we would be given a company name and what they do, and we got to do quick sketches of logos/wordmarks for them. For our final project, we were tasked to create an identity system for one of the many daily practices. I picked Sweet Teeth, but changed it to Sweet Tooth.
When choosing the target audience for the company, I went with a luxurious target audience and made a mood board surrounding that audience. I then made a color palette based on the colors in the mood board. From there, I looked at my original daily practice sketches. When thinking about luxury, I made a few ideas and started making my vector trails in Illustrator till I started getting into ideas that came together into a cohesive set.
I feel like this project really helped me refine my skills in logos and wordmarks. I was able to come up with a logo that was simple and easy to read, much easier than I have in past projects. I even played more with different typefaces and brought them together and made them beyond the typeface.