Raid Ad Campaign
This campaign was designed to explore multiple conceptual approaches to a single brand message. Raid products are positioned around protection and defense within the home, which became the foundation for each concept. Instead of relying on a single solution, I focused on concept development and on how metaphor, color, and typography can completely change the tone of a message. What I like most about this project is the range—it shows how one idea can evolve into multiple strong campaign directions. The result is a campaign that demonstrates strategic thinking, ideation, and the ability to adapt visual language across multiple executions.
